In the form of the Workplace, Facebook has provided users with an internal collaboration tool that organizations can exploit to improve enterprise connectivity.
Businesses can create their own version of FB by paying on a per-user basis. Providing privacy, integration, and a host of features, it is designed to change the face of business communications.
Let us see how.
What is Facebook Workplace?
Facebook is a communication platform that helps organizations to connect and create their own internal community for networking.
Functioning on a subscription basis, this collaboration tool brings everyone on the team to a common space, whether they are working remotely or on common premises.
Companies such as Starbucks and Nestle are utilizing it to make business communication better. Enterprises pay-per-user to create a social network for their employees. It is like a private Facebook for the company.
How does the Facebook Workplace differ from?
You create your own account here just like on Facebook, but your workplace account is only visible to the lineage of your enterprise.
It is totally separate from the personal account that is utilized for sharing moments or memories from your personal life. FB is for family & friends, whereas WP allows you to share content with the right people in your company.
It has two versions available- standard and premium. The standard provides features like chat, live video, and groups. The Premium has add-on features such as integration with identity providers, analytics, and the admin panel.
The Facebook workplace improves enterprise connectivity.
Facebook improves internal communication phenomenally. It connects employees with colleagues and employers, thereby increasing productivity and creativity.
It allows them to get a news feed, have a video chat, post, comment, and create content in a familiar and collaborative environment. For example, a development company like Offshore IT Staffing has programmers working remotely for clients around the world.
WP allows them a platform to share content and code in a unique and private interactive space. It helps in brainstorming and riding above conventional levels.
It embraces the rules of the software industry.
Whenever networking happens on an online platform, security is the first bet. Data protection is the biggest concern, especially for software enterprises.
Their clients are very protective about their data, and that is why Facebook has made it clear that the workplace and FB are different companies.
At this platform, the organization and its users own their data and have exclusive access. Moreover, administrators can control what gets posted according to enterprise laws.
Also, it allows integration with other software tools that development companies use, so that all work can be done in one place.
Benefits & Features of Connecting on the Facebook Workplace
Private Enterprise network:
Organizations are always on the lookout for solutions that streamline communication and connect everyone in the company.
Even frontline workers, who seldom have access to a desktop, get the opportunity to merge with the company, colleagues, and top management as well. It provides an internal social network for an enterprise.
Generation of Innovative ideas:
Businesses play on ideas. With a platform like a workplace, Facebook has provided a space where fresh ideas can pour in from employees who interact with the customers.
The front workers know the market pulse. Smart companies implement innovative ideas for growth and stay ahead of the competition.
Employee engagement and retention:
Employees are the most priced assets of any enterprise. Deploying the Workplace platform helps create bonding by providing a window to how the company works. It engages your priced employees more than all other HR activities put together.
Workers get a better culture, improved collaboration, and enhanced communication, resulting in increasing engagement & retention.
Moreover, a common interactive space ensures that repetitive calls, long chats, and unnecessary emails are eliminated.
With the workplace, enterprises can build a network tailor-made for their unique needs. There are a host of tools like instant messaging, file storage on the cloud, mobile app and alerts, etc.
The premium version allows integrations and features such as APIs.
It keeps everyone notified of happenings in the company. It is a quick snapshot of activities so you do not miss any information ever.
Creating Events: A convenient feature within the Workplace to announce and organize events or meetings etc. It provides a calendar, schedule, and broadcast of the message with clarity, ensuring enthusiastic participation.
Groups: Organize your conversations within the company by creating groups. Important discussions, updates, and inter-departmental tasks can be expertly managed by categorizing using the Groups feature.
Everybody in a group can comment, post, and share.
There are many more features out there for you to explore for the betterment of enterprise activities.
We believe the edge Workplace has over other such applications is familiarity. It requires minimum training or rather no training to start using it.
The altogether at-home Facebook type of interface makes it convenient for all age groups and even non-tech staff to manage it effortlessly.
I have a green thumb - I love to do gardening and am also into organic farming. Other than that I simply love traveling and networking with people. I spent 13+ years living in North America and have traveled extensively around the globe with global business interests.